Meet the Photographer from our Brixton Photoshoot: Joe Alvarez

Joe Alvarez

London, UK


Q: One fun fact about yourself – any hidden talent we don’t know of?

A: I am a drummer, motorcyclist/motocross and bilingual.

Q: Why did you choose to go into the fashion industry/photography?

A:  I fell in love with it when I was 10 on a school trip. Kept it up, and despite playing in various bands (drums) stuck to it. I decided to go pro once the various bands disbanded. (Common occurrence in music.)

Q: What are your goals as an editor in chief/photographer? Are you in this for the long-term or do you dream about something completely different?

A: I have been in this press/showbiz industry for many years. I am in this long term, as well as combining my passion for fashion. I have launched my own label. Early days, but is looking very good. I will combine fashion and media as its interlinked.

Q:What is the best and the worst thing about working as an editor/photographer?

A: The best is meeting loads of people, shooting I love, working with models and celebrities is great fun. Worst is editing/captioning and PHOTOSHOP. I use it the least possible. My shoots need to look great on camera alone.

Q: What is the coolest place you’ve ever travelled to and why?

A: Been all over the world for work, coolest is Cannes Film Festival. Although for location shoot, I loved Mauritius in the Indian Ocean where I shot 2 ‘Bond girls’. (2 actresses from the James Bond film). I chose Mauritius as a location due to its coral sand, very white and transfers little if any heat. Thus in the middle of the day at 32c you can walk on the sand and shoot on it without towels or any discomfort.

Q: What motivates you to get up in the morning?

A:   Each day I wake up, knowing that I am living the dream. Each day is different.

Q: Why did you choose to work with Fikay?

A: I loved the brand when I was invited to its press day. I liked the ethical side. Makes a great change.

Q: Which brand would you love to see Fikay collaborate with in the future?

A: Too many to mention, but Ikon Apparel comes to mind! @Ikonapparel

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